Glossary

Generative Engine Optimization (GEO)

Generative Engine Optimization is the practice of making a website readable, trustworthy and quotable to AI answer engines — ChatGPT, Claude, Perplexity, Google AI Overviews — so that the business is named, recommended and cited in their answers.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

Why it matters

Search engines rank links; answer engines name two or three companies. GEO is the work of being one of them: crawler access, machine-readable identity, answer-first content and independent corroboration.

How to see it on your own site

Ask ChatGPT, Claude and Perplexity a buyer question in your category and count whether you are named and which page is cited.

Checked by Reflexa: Does your robots.txt let AI crawlers in? — part of the 23 checks on every page check.

Related terms

Questions people ask.

What is Generative Engine Optimization?

Generative Engine Optimization is the practice of making a website readable, trustworthy and quotable to AI answer engines — ChatGPT, Claude, Perplexity, Google AI Overviews — so that the business is named, recommended and cited in their answers.

Why does it matter for AI visibility?

Search engines rank links; answer engines name two or three companies. GEO is the work of being one of them: crawler access, machine-readable identity, answer-first content and independent corroboration.

How do I see it on my own site?

Ask ChatGPT, Claude and Perplexity a buyer question in your category and count whether you are named and which page is cited.

See it measured on your site.

The free page check runs the 23 checks on your public pages — the terms on this page, observed on your pages.

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