One sentence first, then why it matters and how to see it on your own site. Where a term is one of the 23 checks, the page says so and links to the check.
Generative Engine Optimization is the practice of making a website readable, trustworthy and quotable to AI answer engines — ChatGPT, Claude…
termAI visibility is whether and how an AI assistant names, recommends and cites a company when someone asks it a question the company should be…
checkedAn AI crawler is the bot an AI company sends to fetch web pages — to train a model (GPTBot, ClaudeBot), to build a search index (OAI-SearchB…
checkedA training crawler collects pages to train a model; a retrieval crawler fetches pages to answer a question now…
checkedrobots.txt is the plain-text file at the root of a site that tells crawlers, by user-agent, which paths they may fetch.
checkedA user-agent is the string a client sends to identify itself — a browser version, or a crawler's name such as GPTBot/1.2 — and the token rob…
checkedBot verification is confirming that a request claiming to be a crawler really came from its vendor — by checking the source IP against the v…
termllms.txt is a proposed plain-text file at /llms.txt that gives language models a short description of a site and a curated list of its impor…
checkedA sitemap is an XML file, usually at /sitemap.xml, listing every page a site wants crawled with the date each last changed.
checkednoindex is a directive — a meta tag or an X-Robots-Tag header — that tells search engines not to index a page even though they may fetch it.
checkedThe canonical URL is the one address a page declares as its true copy, in `<link rel="canonical">`, so that duplicates (www and non-www, tra…
checkedInternal links are links from one page of a site to another — the paths crawlers follow to discover pages and the signal of which pages belo…
checkedServer-side rendering means the server sends the page's HTML with the content already in it, rather than an empty shell that JavaScript fill…
checkedRaw HTML is the document exactly as the server sends it, before any JavaScript runs — what a fetcher that does not render sees.
checkedTime to first byte is how long a server takes to start answering a request — the delay before the first byte of the page arrives.
checkedJSON-LD is the format for structured data on a web page: a script block of type application/ld+json carrying schema.org entities — Organizat…
checkedschema.org is the shared vocabulary of types and properties — Organization, Person, Product, FAQPage and hundreds more — that structured dat…
checkedAn entity, in GEO terms, is the single identity an engine holds for your business — one organization with one name, one website and a set of…
checkedsameAs is the schema.org property that lists other web pages about the same entity — the organization's LinkedIn, Wikidata item, Wikipedia a…
checked@id is the identifier of an entity in JSON-LD — a URL-shaped string such as https://yourdomain/#org — so that the same entity can be referen…
checkedA knowledge graph is a store of entities and the relationships between them — a company, its founders, its products, its website — that engi…
checkedWikidata is the free, structured knowledge base behind Wikipedia — an item per entity with properties such as official website, country and …
checkedAnswer-first writing states the direct answer to a section's question in its first sentence, before context, story or setup.
checkedChunking is how retrieval systems split a page into passages, and passage retrieval is how they pick a few of those passages — not the whole…
checkedA self-contained section names its subject and states its answer inside itself, so it makes sense when retrieved without the rest of the pag…
termA mention is your name appearing in an AI answer; a recommendation is the answer suggesting you for the question asked; a citation is the an…
checkedGrounding is an AI engine basing its answer on retrieved documents — pages fetched at answer time — rather than only on what the model learn…
termShare of voice in AI answers is the share of answers to a set of buyer questions in which a brand is named, compared with the other brands n…
termA buyer question is the actual question a prospective customer asks an AI assistant before choosing — "best X for Y", "alternatives to Z", "…
checkedAI Overviews are the generated summaries at the top of Google results; AI Mode is Google's conversational search…
termA page check is Reflexa's structural read of a site: the public pages fetched from outside and run through 23 checks — crawler access, page …
termThe Reflexa agent is a small piece of software installed on a website — a middleware file on a coded site, a plugin on WordPress — bound to …
termDomain proof is how Reflexa confirms that an agent is running on the domain its token belongs to: the agent serves a phrase at /.well-known/…
Free, from outside, in minutes — with the exact finding behind every line.