Glossary

Entity

An entity, in GEO terms, is the single identity an engine holds for your business — one organization with one name, one website and a set of profiles, as distinct from every other organization with a similar name.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

Why it matters

Engines consolidate an identity from the site, its structured data and its profiles. A clear entity gets recommended as itself; a fragmented one gets mixed up with a namesake or dropped.

How to see it on your own site

The schema & entity tool runs thirteen checks on how your homepage declares the entity.

Free tool →

Checked by Reflexa: Are your schema entities linked into one graph? — part of the 23 checks on every page check.

Related terms

Questions people ask.

What is Entity?

An entity, in GEO terms, is the single identity an engine holds for your business — one organization with one name, one website and a set of profiles, as distinct from every other organization with a similar name.

Why does it matter for AI visibility?

Engines consolidate an identity from the site, its structured data and its profiles. A clear entity gets recommended as itself; a fragmented one gets mixed up with a namesake or dropped.

How do I see it on my own site?

The schema & entity tool runs thirteen checks on how your homepage declares the entity. The free tool does it for you →

See it measured on your site.

The free page check runs the 23 checks on your public pages — the terms on this page, observed on your pages.

Run the free check →