Research

What we measure.

Every figure here was observed, not modelled. AI visits counted on our own pages, 40 major sites read with each crawler's real user-agent, AI answers compared week by week. Each study says how it was measured and what it means for a site like yours.

By Reflexa Technologies — the company behind Reflexa Agent, the agent that works on your site · updated 21 October 2026

Our studies

Measured on our own site and on the sites we read — nothing modelled.

Data and figures

The numbers behind AI search, with the sources, kept current as they move.

Data

How much traffic can ChatGPT send my website?

Still small next to Google, but growing fast: what Similarweb, SE Ranking and Adobe's 2026 data show, and the two kinds of AI visit no analytics tool counts.

Data

What are the latest AI search statistics?

The newest AI search statistics as of October 2026: the AI-Google citation gap, Google's thinner AI Overview citations panel, the named-vs-cited split, and…

Data

What do buyers actually ask AI before choosing software?

Buyers type one of four question shapes before picking software: best-for, alternatives-to, cheapest and for-a-team-of-N.

Data

Which AI engine matters most: ChatGPT, Claude or Perplexity?

ChatGPT has the only clearly published audience of the three, but it still disagrees with Claude and Perplexity on who to recommend.

Data

Every AI shopping assistant in 2026, and who they name

In one week of September 2026, Instacart, Shipt and Meta each shipped an AI agent that builds a cart or completes a purchase, and Amazon had already renamed…

Data

AI search trends in 2026: what's changing, in numbers

AI Overviews now appear on an estimated 48-60% of Google searches, ChatGPT grew from about 800M to 900M weekly users, and only 8-12% of AI citations overlap…

Data

AI impressions in Search Console: does AI recommend you?

An AI impression in Google Search Console only means Google pulled a snippet from your page.

Data

Google Search Console's AI performance report, explained

Google finished rolling out its new AI performance report in Search Console worldwide on August 31, 2026.

Data

AI search trends vs traditional search: the shift, in numbers

See the data behind AI search trends vs traditional search: adoption, zero-click rates, citation overlap, and what buyers see first.

Data

Ranking #1 on Google no longer means AI recommends you

Ahrefs found only 8–12% of links AI engines cite also appear in Google's top 10 for the same prompt.

Data

Zero-click search in 2026: what the data shows for your traffic

Around 68% of Google searches now end without a click, and AI Overviews cut click-through further — while AI referral traffic is growing fast.

See the same numbers on your site.

Reflexa Agent counts every AI visit page by page and runs the 23 checks the studies are built on.

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