No single tool wins at this: of the ten AI visibility tools ranked on this site, only two or three let you open the actual AI answer that named a competitor instead of you, and the rest report it as one aggregate score. Here is how each one handles competitor tracking, and how to check it yourself for free in about an hour.
This is the question that sits underneath "competitor analysis": not a feature name, but who gets named when a buyer asks AI for an alternative to you. It is one layer of brand intelligence, the wider discipline of knowing what AI already believes and says about your company before you try to change it.
Because a score blends every buyer question into one number, so you can't see which specific question a named rival wins and you don't. A tool can report that you appear in 40% of AI answers overall while a single competitor quietly wins every question that mentions price, or every question from a specific city or industry. The average hides the pattern that actually matters for what to fix next.
Why it matters: the fix for "losing to a competitor on pricing questions" is different from the fix for "losing on local questions," and a blended score cannot tell you which one you have.
Most report competitor visibility as a number; a smaller group lets you read the answer behind it. The table below reuses the comparison already published on this site's AI visibility tools ranking, narrowed to what each tool shows about competitors specifically.
| Tool | What it shows about competitors | Raw AI answer attached? | Entry price |
|---|---|---|---|
| Reflexa | Who's named for your own buyer questions (not a trend over time) | Yes | Free check; $49/mo |
| Profound | Composite competitor scores | Partly | ~$99/mo; $399 Growth |
| Peec AI | Competitor benchmarking inside a custom prompt set | Partly | ~$95/mo |
| Semrush AI Toolkit | Share of voice + sentiment, aggregated | Partly | ~$99/mo add-on |
| Ahrefs Brand Radar | Mentions / share of voice across pre-built indexes | No | Free tier; ~$129/mo |
| Otterly.AI | Mentions + sources, by prompt | Partly | ~$29/mo |
| AthenaHQ | Visibility score | Partly | Free; ~$295/mo |
| Scrunch AI | Visibility + readiness score | Partly | ~$250/mo |
Proof: figures and read dates as already stated on the 10 best AI visibility tools in 2026, sourced from each vendor's own pricing or documentation page.
Bottom line: if you need the exact answer that named a competitor, not just a percentage, check whether the tool shows the raw answer before you check its price.
Yes, and it takes about an hour for a first read. Write down five to ten buyer questions a prospect would type instead of searching your brand name directly ("best X for a team of 20," "alternatives to X," "cheapest X for a small business"). Ask each one to ChatGPT, Claude and Perplexity in their normal chat interface, with web search on where that's an option, and write down every company each engine names, in order.
Do this: the full method, with a worked example, is in AI competitor analysis: seeing who AI recommends instead of you.
It shows, per buyer question and per engine, whether you or a named competitor was mentioned, recommended or cited, with the actual AI answer attached as evidence. What it does not do is track that number as a weekly trend across months, the way a dedicated tracker like Peec AI or Otterly.AI is built to. Reflexa's job past that point is different: once you know a competitor wins a question, the agent is what fixes the page that's losing it.
Rule of thumb: use a free check or the by-hand method to find out if you have a competitor problem; use a dedicated tracker only once someone on your team will read it every week.
None of this requires buying anything, and each step takes a few minutes:
Bottom line: most companies have never checked this once, let alone every week, so the by-hand method alone will tell you more than most scores do.
No single tool is best for everyone. Profound and Peec AI let you open the actual AI answer that named a competitor; Ahrefs Brand Radar and Semrush AI Toolkit report it mainly as an aggregate share-of-voice number; Reflexa's free check shows it for your own buyer questions without aggregating across weeks.
Yes. Ask ChatGPT, Claude and Perplexity the buyer questions a prospect would type instead of your brand name, in each engine's own chat, and note which company gets named. Five to ten questions across three engines takes about an hour.
Not necessarily. A score tells you how often you're named on average but hides which specific buyer question you lose and to whom, so check whether the tool lets you open the raw answer behind the number before judging it on the score alone.
No. Reflexa's free check shows who gets named for your own buyer questions with the AI answer attached, but it is built to fix what keeps your site out of the answer, not to track share of voice as a weekly trend. Pair it with a dedicated tracker if you need that.
The free check asks your own buyer questions across ChatGPT, Claude and Perplexity and shows who gets named, with the answer attached. 3 minutes, evidence included.
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