For a firm of 5 to 50 people, start with a free check, then a self-serve tool in the roughly $29-$99/month band, not an enterprise platform priced for agencies tracking many client brands. Otterly.AI, HubSpot's AEO Grader and Reflexa fit that budget; Profound, Scrunch AI and Ahrefs Brand Radar do not.
This is the professional-services, small-budget cut of the 10 best AI visibility tools in 2026, ranked and compared: that guide ranks the category broadly, this one answers the narrower question a 5-50 person firm actually has, which of those tools fits a firm this size, and which ones are priced for someone much larger.
Directories, review sites, Google's local data and the firm's own pages, cross-checked against each other, not a single "best lawyer" ranking. Ask ChatGPT, Claude or Perplexity "best employment lawyer in [city]" with web search on, and watch which sources it opens: usually a directory listing, a review aggregator and one or two firm websites agreeing on name, address and practice area. A firm whose listings disagree gives the engine less to agree on, and less reason to name it over a consistent competitor.
Full detail: name and address matching, Google Business Profile, LegalService schema and practice pages that answer first are covered step by step in how do I get my law firm named in AI answers. This article is about which tool, if any, is worth paying for to track it.
No, not on its own: tracking tools report what AI currently says, they do not fix a mismatched address or write LegalService schema. Reflexa is the exception here, installed on the firm's own site to apply structural fixes itself and write page text for approval, documented page by page at the 23 checks and enforced, not promised.
Three of the ten tools in our broader comparison price within reach of a small firm; the rest are built, and priced, for a team tracking several brands at once. Otterly.AI's Lite plan is reported at about $29/month for 15 prompts across four engines, the cheapest credible entry in the category. HubSpot's AEO Grader is a free one-time check, with ongoing monitoring reported at about $50/month inside HubSpot. Reflexa's page check is free, with a $49/month Starter plan if you want fixes applied on a recurring basis rather than tracking alone.
| Tool | Entry price | What it actually does | Fits a 5-50 person firm? |
|---|---|---|---|
| Reflexa | Free check; $49/mo Starter | Applies fixes on the site, counts AI visits | Yes |
| Otterly.AI | ~$29/mo Lite | Tracks mentions and sources across 4 engines | Yes |
| HubSpot AEO Grader | Free; ~$50/mo monitoring | One-time brand description, then monitoring | Yes, mainly for existing HubSpot users |
| Peec AI | ~$95/mo | Large, customisable prompt set, competitor view | Borderline, only if you already know your prompts |
| Profound | ~$99/mo; $399/mo Growth | Enterprise analytics, conversation-level detail | No, built for a larger brand |
| Semrush AI Toolkit | ~$99/mo add-on | Share of voice on top of an existing Semrush plan | Only if already paying for Semrush |
| Ahrefs Brand Radar | Free tier; ~$129/mo, indexes sold per platform | Mentions and share of voice across AI indexes | No, priced per brand tracked |
| Scrunch AI | ~$250/mo | Content-team tracking plus AI-readiness fixes | No, enterprise-shaped entry price |
Note: prices above are as reported in our own comparison, dated September and October 2026; vendors change plans often, so confirm the current figure on each vendor's own pricing page before you budget around it.
A recurring look at the same buyer question, not a guarantee the firm gets named. Otterly.AI and Peec AI track whichever prompts you set up and show which sources the engines cite; they tell you where you stand, not what to fix. Reflexa's $49/month Starter plan is the exception: it puts the agent on the firm's site itself, so a fix like adding LegalService schema or opening crawler access to GPTBot and ClaudeBot gets applied and re-checked, not only flagged.
Rule of thumb: if nobody at the firm will act on a weekly report, the free checks already tell you what you need to know; pay only once someone owns acting on it.
Almost never, for a 5-50 person firm. Profound's Growth plan, Scrunch AI's entry tier and Ahrefs Brand Radar's per-index pricing are built for an agency tracking many client accounts or many AI indexes at once; a single firm with one brand is paying for scale it will never use. The agency version of this question is covered in our agency per-client pricing guide.
Usually an access or entity problem, more often than a content problem. The recurring pattern: a robots.txt that quietly blocks an AI crawler, no Organization or LegalService schema, or a name, address and phone number that disagrees with a directory listing, all before the practice pages themselves are even read. None of that needs a paid tool to find; it needs five minutes with the right check.
None of this requires buying anything, and each step takes a few minutes:
Start with a free check, since most of what decides whether AI names a firm (access, schema, directory consistency) costs nothing to fix. If you want a recurring number, Otterly.AI's Lite plan (about $29/month) or Reflexa's free check plus $49/month Starter plan fit a 5-50 person budget better than an enterprise platform.
A firm with one office and a handful of practice areas can go a long way on free checks alone. A paid tool earns its price once someone on the team checks the same buyer question weekly and acts on what changes.
Skip anything priced and built for an agency tracking many client brands at once, such as Profound's enterprise tier, Scrunch AI or Ahrefs Brand Radar's per-index pricing. A single firm with one brand to track does not need that scale.
Yes, more easily for a specific question than a broad one. A firm that is consistent across directories, reviews and its own site for "employment lawyer in [city]" competes on a much smaller field than one trying to win "best law firm" nationally.
None of the general-purpose AI visibility tools read legal directories specifically; they query ChatGPT, Claude or Perplexity the same way for any industry. What matters is whether your own site and your directory listings already agree, which the tool cannot fix for you.
The free check reads your site the way ChatGPT, Claude and Perplexity read it, and shows who gets named instead. 3 minutes, evidence included.
Reflexa Agent, the product: Reflexa Agent vs the AI visibility tools · pricing · priser på svenska