Check 2.2 · Brand identity

Is your structured data in the HTML, or added by a script?

Structured data is in the raw HTML, not injected by scripts. Structured data exists to be read by machines, and many of those machines do not execute scripts.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

What the check looks at

The check compares the JSON-LD present in the raw HTML with the JSON-LD present after rendering. Schema that appears only after JavaScript runs — injected by a tag manager or a client-side framework — is absent for every pipeline that reads raw HTML.

Why it matters

Structured data exists to be read by machines, and many of those machines do not execute scripts. Schema injected by Google Tag Manager is a common case: valid in the browser, invisible in the fetch.

How to see it on your own site

View source — not the inspector — and search for application/ld+json. If it is in the inspector but not the source, it is injected.

Schema & entity check → — free, no signup.

How to fix it

What the agent does: the Organization block the agent serves is written into the HTML the site sends — it is there in the raw fetch.

Related checks

Read next

Part of the 23 checks · group: Brand identity — JSON-LD on the page, entity links (@id, sameAs), Wikidata record, consistent external profiles.

Questions people ask.

Google reads my injected schema — why does it matter?

Google renders; most AI retrieval fetchers do not. Server-side schema is read by both.

See this check run on your pages.

The page check reads your public pages from outside and runs all 22 — free, no signup, no AI engine involved.

Run the free check →