JSON-LD identifies the organization. Structured data hands engines exact facts — name, organization, what you offer — to ground an answer in.
The check looks for JSON-LD on each page and for an Organization (or a Person, for a personal brand) in it, with a name, a URL and ideally a logo and sameAs links. Without it the page offers no machine-readable statement of who is behind it.
Structured data hands engines exact facts — name, organization, what you offer — to ground an answer in. Without it they infer, and inference across the web is how a brand gets mixed up with another of the same name.
View source and search for application/ld+json. The schema & entity tool runs thirteen checks on a homepage's JSON-LD — Organization and WebSite entities, name mirrored in visible text, logo, sameAs, @id links.
Schema & entity check → — free, no signup.
https://yourdomain/#org, name, url, logo, description and sameAs.What the agent does: the agent puts the Organization block into every page's head from inside the site — one click.
Part of the 23 checks · group: Brand identity — JSON-LD on the page, entity links (@id, sameAs), Wikidata record, consistent external profiles.
Organization, with the specific subtype only when it fits (LocalBusiness for a place people visit, Corporation is rarely needed). The subtype matters less than the fields: name, url, logo, sameAs.
They are valid, but JSON-LD is what the engines document and what the check reads.
The page check reads your public pages from outside and runs all 22 — free, no signup, no AI engine involved.