Glossary

Knowledge graph

A knowledge graph is a store of entities and the relationships between them — a company, its founders, its products, its website — that engines use to answer "what is X" and to tell similar names apart.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

Why it matters

Wikidata is the public one; Google and the AI vendors keep their own. Being in them, consistently, is what makes an engine certain who you are.

How to see it on your own site

Search Wikidata for your company; check the official-website property.

Checked by Reflexa: Do Wikipedia and Wikidata know your brand? — part of the 23 checks on every page check.

Related terms

Questions people ask.

What is Knowledge graph?

A knowledge graph is a store of entities and the relationships between them — a company, its founders, its products, its website — that engines use to answer "what is X" and to tell similar names apart.

Why does it matter for AI visibility?

Wikidata is the public one; Google and the AI vendors keep their own. Being in them, consistently, is what makes an engine certain who you are.

How do I see it on my own site?

Search Wikidata for your company; check the official-website property.

See it measured on your site.

The free page check runs the 23 checks on your public pages — the terms on this page, observed on your pages.

Run the free check →