Glossary

schema.org

schema.org is the shared vocabulary of types and properties — Organization, Person, Product, FAQPage and hundreds more — that structured data on web pages is written in.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

Why it matters

One vocabulary means every engine reads the same facts the same way. The types matter less than the fields: name, url, logo, sameAs, description.

How to see it on your own site

Any JSON-LD block's @type values are schema.org types.

Checked by Reflexa: Does your site say who you are in structured data? — part of the 23 checks on every page check.

Related terms

Questions people ask.

What is schema.org?

schema.org is the shared vocabulary of types and properties — Organization, Person, Product, FAQPage and hundreds more — that structured data on web pages is written in.

Why does it matter for AI visibility?

One vocabulary means every engine reads the same facts the same way. The types matter less than the fields: name, url, logo, sameAs, description.

How do I see it on my own site?

Any JSON-LD block's @type values are schema.org types.

See it measured on your site.

The free page check runs the 23 checks on your public pages — the terms on this page, observed on your pages.

Run the free check →