Profound covers the deepest analytics and the widest engine set on its higher tiers, Peec AI hands you a large prompt set to shape yourself, and Semrush AI Toolkit only earns its keep if you already pay for Semrush. None of the three changes a single page on your site; all three report, and someone still has to act on what they find.
These three sit inside the wider market this site tracks in the 10 best AI visibility tools in 2026, our pillar comparison of the category. This page narrows the question to the three names buyers ask about together most often: Profound, Semrush AI Toolkit and Peec AI.
Profound goes widest on engines and analytics depth, Peec AI trades breadth for a large prompt set you control, and Semrush AI Toolkit layers AI-answer visibility on top of the SEO data you already have. Here is how the three line up, alongside Reflexa as the reference point for what a raw-answer, fix-it tool looks like instead:
| Tool | Engines tracked (as published) | What it shows | Raw AI answer as evidence | Fixes the site | Starting price |
|---|---|---|---|---|---|
| Profound | ChatGPT, Perplexity and Google AI Overviews on entry tiers; a wider set reported on higher tiers | Composite visibility scores, conversation-level analytics, an agent-traffic view of AI crawlers | Partly | No | see vendor pricing page |
| Semrush AI Toolkit | AI Overviews, AI Mode, ChatGPT and Perplexity; Gemini on some tiers; no Claude | Share of voice and sentiment, next to your existing Semrush SEO data | Partly | No | see vendor pricing page (add-on, requires an existing Semrush plan) |
| Peec AI | A chosen 3 of 6 models per plan, from a pool that has included ChatGPT, Google AI Mode, AI Overviews, Copilot and Gemini | Visibility percentage and cited sources, across a large customizable prompt set | Partly | No | see vendor pricing page |
| Reflexa | ChatGPT, Claude, Perplexity | Raw AI answer and its sources attached to every finding | Yes | Yes, on approval | $49/month, first check free |
Proof: engine and feature details above reflect each vendor's own published tier information as surveyed in our wider 10 best AI visibility tools ranking and in our dedicated looks at Profound, Semrush AI Toolkit and Peec AI. This run could not reach the three vendors' own pricing pages (network blocked), so every competitor price here is marked "see vendor pricing page" rather than copied from a review site or an aggregator; the figures we sourced the last time we checked are on those three dedicated pages, each dated. Reflexa's own price is published on our own pricing page.
Note: engine lists above are each vendor's own published tier limits, not a claim about what the underlying system can technically query; confirm the current list on the vendor's own site before buying, since tiers and engine lists change.
Profound fits an enterprise team with a budget and an analyst to read the output; Peec AI fits a team that already knows which prompts it wants tracked; Semrush AI Toolkit fits a team already inside Semrush for SEO. Profound is the one most often named when larger brands compare the category, with real analytics depth, but the price curve is reported to steepen quickly past the entry tier, and the headline metric is a composite score, not a raw count. Peec AI gives you a large, customizable prompt set and unlimited seats, which suits a team that thinks in prompts, but there is no fixed buyer- question benchmark built in; you invent and maintain the set yourself. Semrush AI Toolkit reads like what it is, a keyword tool extended to AI answers, so the unit of analysis stays close to the keyword rather than the buyer's actual question.
Pick by workflow, not by name recognition: an enterprise analytics team leans Profound, a team that wants to build and own a large prompt set leans Peec AI, and a team already paying for Semrush leans its Toolkit add-on before a separate tool.
Of the three, none publishes a complete per-answer evidence log the way Reflexa does. Profound's output is a composite score with conversation analytics; Semrush AI Toolkit reports share of voice and sentiment; Peec AI reports a visibility percentage with cited sources per prompt, which is closer to evidence but still a summary, not the full text of what the engine said. Reflexa attaches the complete raw answer and its sources to every finding, for ChatGPT, Claude and Perplexity specifically.
Why it matters: you can't fix an answer you can't read in full. A score tells you something moved; the raw answer tells you which sentence, which competitor and which source cost you the mention.
We asked ChatGPT, Claude and Perplexity 100 real buyer questions about AI visibility tools in September 2026 and counted the names across all 300 answers, the same kind of measurement these three tools sell, run on their own category.
| Tool | Answers naming it (of 300) |
|---|---|
| Profound | 94 |
| Semrush AI Toolkit | 67 |
| Peec AI | 49 |
Proof: Reflexa AI Visibility Index, September 2026 (100 buyer questions about AI visibility tools, 3 engines, 300 observed answers, counted by name).
Read it as rank, not market share: Profound was named in just under a third of the 300 answers, ahead of Semrush AI Toolkit and Peec AI, which roughly tracks each tool's broader name recognition rather than any one of them dominating the category outright.
Reflexa isn't a fourth prompt tracker; it's the agent that acts on what a tracker like these three would tell you. It measures ChatGPT, Claude and Perplexity with the raw answer and sources attached to every finding, and then, on your approval, it writes the title, the FAQ or the corrected fact and applies it on WordPress, a coded site, Shopify, Webflow or a connected GitHub repository. The sentence a buyer needs: Profound, Semrush AI Toolkit and Peec AI tell you where you stand; Reflexa is the one that changes where you stand.
Bottom line: if the dashboard already tells you what's wrong and nobody on the team has time to act on it every week, the gap isn't more tracking.
You can compare these three without buying anything yet:
Profound publishes the widest engine list on its higher tiers, Semrush AI Toolkit covers Google's AI Overviews and AI Mode alongside ChatGPT, Perplexity and Gemini but not Claude, and Peec AI has you choose three of six models per plan rather than including all of them by default. Confirm the current list on each vendor's own page before buying, since these lists change.
It is sold as an add-on on top of an existing Semrush subscription, not as a standalone product, so a team that doesn't already use Semrush for SEO is paying for two subscriptions to get one AI-visibility view.
All three report: they show a score, a share of voice, or a visibility percentage. None of them edits a page, writes a title, or applies a fix to your site. Someone still has to act on what the dashboard shows.
Check each vendor's own pricing page for the current figure, since self-serve prices in this category change often and none of the three currently publishes a free ongoing tier the way Reflexa's first check is free.
Reflexa is not a fourth prompt tracker. It measures ChatGPT, Claude and Perplexity with the raw answer and sources attached to every finding, and then it is the one that applies the fix, with your approval, on WordPress, a coded site, Shopify, Webflow or GitHub.
The free check reads your pages the way ChatGPT, Claude and Perplexity read them — 23 structural checks, evidence attached, no card needed.
Reflexa Agent, the product: Reflexa Agent vs the AI visibility tools · pricing · priser på svenska