A mid-market B2B company typically pays $300 to $1,000 or more a month for an AI visibility tool, above the $49-$199 self-serve band and below enterprise's quote-only pricing. The jump comes from more tracked brands, bigger prompt sets, extra seats and added engines, not a separate published tier.
This is the mid-market companion to the 10 best AI visibility tools in 2026, ranked and compared, which covers what each tool does.
A mid-market buyer tracks more than one brand or market and has more than one person who needs to see the findings. That is different from a freelancer on a single self-serve seat, and different from an enterprise account that needs a security review or single sign-on before anyone signs. Mid-market sits in between: real budget, no procurement department, and a vendor that still answers email.
Self-serve plans, roughly $49-$199 a month, are built for one brand and a limited prompt set, which a mid-market team usually outgrows within the first quarter. Reflexa's own published plans start there: Starter at $49/month and Growth at $149/month, five times the usage with no count on sites (reflexatechnologies.com/pricing, October 2026). Most other vendors shape their self-serve tier the same way, one account, one brand, a capped question set, before the next tier adds the brands and seats a mid-market team needs.
Expect $300 to $1,000 or more a month once you stack the brands, engines and seats a mid-market account actually uses. No vendor we checked publishes a plan labeled "mid-market"; the number is assembled from an entry tier plus add-ons. Scrunch AI's entry tier is reported at about $250/month for six tracked engines in one bundle (our Scrunch AI alternatives check, October 2026). AthenaHQ's free tier jumps to a plan reported at about $295/month, nothing published in between (our AthenaHQ alternatives check, October 2026). Ahrefs Brand Radar's entry is reported from about $129/month, but its AI indexes are sold per platform at roughly $199 each, or about $699 for all six (our Ahrefs Brand Radar alternatives check, October 2026).
| Band | What it buys | Example, sourced |
|---|---|---|
| Self-serve, ~$49-$199/mo | One brand, core engines, capped prompt set | Reflexa Starter $49/mo (reflexatechnologies.com/pricing, Oct 2026) |
| Mid-market, ~$300-$1,000+/mo | A second brand, extra engines or more seats, stacked on an entry tier | Ahrefs Brand Radar entry ~$129/mo plus all six AI indexes ~$699/mo (our Ahrefs Brand Radar alternatives check, Oct 2026) |
| Enterprise, by quote | Many brands, seats, security review or SSO | Not published by the vendors we checked; see each vendor's own pricing page |
Note: we could not open Profound, Peec AI, Otterly.AI or Semrush's pricing pages this run, so check each vendor's current page directly before you budget around it.
Four levers move the bill: brands tracked, prompt volume, seats, and engine coverage. A second product line or regional brand usually means a second tracked account. A bigger question set costs more because each prompt runs against every engine you cover. More seats means more logins with roles and permissions, and adding Claude or Perplexity on top of ChatGPT is its own line item wherever a vendor sells engines separately.
Rule of thumb: ask a vendor to price your exact brand count, prompt set and seat count before comparing headline numbers; a $250 entry tier and a $700 real bill are the same product at two different sizes.
Per-brand or per-seat billing, extra-engine add-ons, prompt packs, and API access are the four line items that are easy to miss on a pricing page. A second brand, a larger prompt pack, or an extra engine can each carry its own charge beyond the published self-serve price. Our full list of vendor questions, including exactly this, is in what to ask a vendor before buying an AI visibility tool.
Once an account needs many brands or domains, many seats with roles and permissions, a security review or single sign-on, or agency-scale reporting. At that point the question shifts from "what does the plan cost" to "does the quote match what we actually need," because the capability does not usually change, only the contract length and the sales process around it.
Reflexa stays flat at $49/month (Starter) and $149/month (Growth), with sites not counted and no per-brand surcharge (reflexatechnologies.com/pricing, October 2026). Growth buys five times the usage of Starter, and an account can run more than one site without a second contract. It will not fit every shape, an account that genuinely needs ten separately billed brands should still ask directly, but most mid-market buyers never hit the stacked line items this article describes.
You can price your own real need before comparing vendor quotes:
Self-serve plans run roughly $49-$199 a month for one brand and the core engines; a mid-market account typically lands at $300-$1,000+ once a second brand, extra engines or more seats are added; enterprise moves to a custom quote once seats, security review or many brands are involved.
Budget $300 to $1,000 or more a month once you add the brands, prompt volume and seats a mid-sized team actually needs; Reflexa is the exception we can confirm firsthand, with Growth at a flat $149/month and sites not counted.
Published entry tiers we could confirm run from about $129 to $295 a month, and few vendors publish a named "mid-market" plan; the bill grows from stacking brands, prompt packs, extra engines and seats onto that entry price.
Four things: how many brands or domains you track, how many prompts or buyer questions are in the set, how many seats log in, and how many engines you cover beyond ChatGPT, such as Claude or Perplexity.
The same three bands apply: free checks, self-serve at $49-$199/month, and mid-market or enterprise above that once brands, prompts and engines stack up; ask for the unit price behind each, not just the headline total.
The free check reads your pages the way ChatGPT, Claude and Perplexity read them, no card needed.
Reflexa Agent, the product: Reflexa Agent vs the AI visibility tools · pricing · priser på svenska