External profiles match the brand. Engines merge an identity from the site and its profiles.
The check follows every sameAs link and compares what it finds with your Organization: does the page resolve, does it carry the same name, does the handle look like yours. Dead or mismatched profiles fragment the identity engines try to consolidate.
Engines merge an identity from the site and its profiles. A LinkedIn page under a former name, a dead Crunchbase link, a Twitter handle that belongs to someone else — each is a vote that you are two companies, or none.
Open each sameAs link. Does it load? Is it the same name and logo? Is the website on the profile your domain?
What the agent does: the agent lists which profiles resolve and which do not match; the profiles themselves are on other sites.
Part of the 23 checks · group: Brand identity — JSON-LD on the page, entity links (@id, sameAs), Wikidata record, consistent external profiles.
A legal name against a brand name is fine if both are declared (name and legalName). A different brand is a mismatch.
The page check reads your public pages from outside and runs all 22 — free, no signup, no AI engine involved.