Check 2.4 · Brand identity

Does your schema link to your profiles elsewhere?

sameAs links to external profiles are present. Engines consolidate an identity from many sources.

By Reflexa Technologies — the team building Reflexa, the agent that works on your site · updated 16 October 2026

What the check looks at

The check reads the Organization's sameAs array: links to the same entity on LinkedIn, Wikidata, Wikipedia, Crunchbase, GitHub, X, YouTube and the like. Without them nothing ties the on-site entity to the off-site record of it.

Why it matters

Engines consolidate an identity from many sources. sameAs tells them which LinkedIn page, which Wikidata item, which GitHub organization is you — and not the other company with your name.

How to see it on your own site

In the Organization JSON-LD, look for "sameAs": [...]. Each entry should resolve and be about the same organization.

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How to fix it

What the agent does: the agent's Organization block carries the sameAs links from your brand card in the dashboard.

Related checks

Read next

Part of the 23 checks · group: Brand identity — JSON-LD on the page, entity links (@id, sameAs), Wikidata record, consistent external profiles.

Questions people ask.

Do I need all of them?

No — the ones you have. Two accurate links beat eight guesses. Wikidata and LinkedIn carry the most weight for a company.

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