Press and reviews confirm the brand. An engine that recommends a brand prefers to back it with something other than the brand's own words.
The check is a reviewer's list: earned media, review-site presence (G2, Capterra, Trustpilot, the ones for your category), list placements, analyst mentions. Third-party material about you is what an engine can cite when it recommends you.
An engine that recommends a brand prefers to back it with something other than the brand's own words. Reviews, press and independent lists are that material. Without them a recommendation rests on your site alone, and engines are cautious with that.
Search your brand name together with "review", "vs", "alternative". What comes back is what the engine finds.
What the agent does: this is human work. The agent tells you what exists and what is missing; a person builds it.
Part of the 23 checks · group: External sources — comparison pages, press and reviews about your category that AI engines read.
Less. Testimonials you publish are your words in effect; a review on an independent site is third-party evidence.
The page check reads your public pages from outside and runs all 22 — free, no signup, no AI engine involved.