AI visibility for recruiting and staffing agencies is whether an assistant names you when someone asks a question like “recruitment agency for <role> in <city>”. It is decided by whether the engine can read your site and whether you are in the pages it retrieves — both are checkable, and the first is fixable from inside the site.
Four shapes of question decide AI visibility in recruiting and staffing agencies: best-for, alternatives-to, cheapest, and for-a-situation. The lines below are the kind an assistant hears every day; replace the brackets with your market.
An assistant answering those questions retrieves pages and names the companies in them. For recruiting and staffing agencies the pages it retrieves are usually:
A site that is not in those sources is not in the answer, however well it reads. A site that cannot be read is not in them either — and that part is checkable.
Recruiting and staffing agencies sites are most often built on WordPress, Webflow, Next.js. The checks they fail most are the ones that come with that:
What the agent does here: runs the 23 checks on your pages, switches on the fixes it can apply from inside the site — AI crawlers allowed in robots.txt, Organization schema in every page, a sitemap, /llms.txt — writes the answer-first opening and the search description for your approval, and counts every AI visit page by page so you see which questions already bring an engine to you.
Questions of four shapes: best-for, alternatives-to, cheapest and for-a-situation. For recruiting and staffing agencies that means lines like “recruitment agency for
Glassdoor and Google reviews; LinkedIn — the agency and the recruiters; industry awards and directories; the agency's specialism pages. Being in those sources matters as much as the site itself.
pages open with the answer — specialism pages that open with the agency's story instead of the roles, the regions and the fee model. pages link to each other — job pages that nothing links to once the listing expires. external profiles match the brand — Glassdoor under the trading name, the site under the legal name.
One page per specialism opening with roles, regions and how the fee works. Align the trading name across the site, LinkedIn and Glassdoor; declare both in schema (name, legalName). Let expired jobs redirect to the specialism page.
The free page check runs the 23 checks on your public pages — the ones above, measured on yours.