AI visibility for accountants and bookkeepers is whether an assistant names you when someone asks a question like “accountant for a small limited company in <city>”. It is decided by whether the engine can read your site and whether you are in the pages it retrieves — both are checkable, and the first is fixable from inside the site.
Four shapes of question decide AI visibility in accountants and bookkeepers: best-for, alternatives-to, cheapest, and for-a-situation. The lines below are the kind an assistant hears every day; replace the brackets with your market.
An assistant answering those questions retrieves pages and names the companies in them. For accountants and bookkeepers the pages it retrieves are usually:
A site that is not in those sources is not in the answer, however well it reads. A site that cannot be read is not in them either — and that part is checkable.
Accountants and bookkeepers sites are most often built on WordPress, Squarespace, Webflow. The checks they fail most are the ones that come with that:
What the agent does here: runs the 23 checks on your pages, switches on the fixes it can apply from inside the site — AI crawlers allowed in robots.txt, Organization schema in every page, a sitemap, /llms.txt — writes the answer-first opening and the search description for your approval, and counts every AI visit page by page so you see which questions already bring an engine to you.
Questions of four shapes: best-for, alternatives-to, cheapest and for-a-situation. For accountants and bookkeepers that means lines like “accountant for a small limited company in
Professional-body directories (ICAEW, AICPA, FAR); Google Business reviews; software partner directories (Xero, QuickBooks); the firm's service and pricing pages. Being in those sources matters as much as the site itself.
pages open with the answer — pricing hidden behind "contact us" — the question buyers ask most goes unanswered on the site. sameas links to external profiles are present — partner-directory and professional-body profiles not linked from the site. json-ld identifies the organization — no AccountingService schema.
Publish starting prices per service as visible text. AccountingService schema with the services and the professional body membership. Link the Xero/QuickBooks partner profile and the body's directory entry with sameAs.
The free page check runs the 23 checks on your public pages — the ones above, measured on yours.